The huge increase in investment in the development of new and enhanced forms of energy storage has stimulated a wide and diverse portfolio of technology offerings at varying stages of market readiness. In many instances awareness of these offerings is very limited; start-ups and scale-ups may struggle to gain attention, from both investors and potential end customers, for technologies that could offer superior performance.
What steps should companies such as yours take to develop and demonstrate a compelling investible proposition for your technology? How should you identify the best fit customer sector for your proposition and what routes to market will help to ensure your success?
Of course, it all depends on the specifics of your business and there are no ‘one size fits all’ answers. However, our diagnostic process and our experience of commercialising technologies will help you to identify the best answers for for your company in a highly effective way.